Meghan Markle's 'chaos' laid bare as As Ever brand makes 'big mistake'

Mark Borkowski, a consultant in crisis PR, expressed curiosity regarding why Meghan Markle's products under her As Ever brand have not been replenished in two months, following the initial momentum.

The Duchess of Sussex had launched her lifestyle brand on April 2, selling out within an hour.

Though critics were skeptical about the sold units at the time, the current concern lies in restocking older or new products.

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Borkowski told Newsweek, "The thing to do is when you've got a narrative and you have some positive stories about how quick the stuff sold, is you want to keep it going."

As the situation unfolded, Borkowski posed, "So therefore, I'm always curious about what the true story is here. I don't know where this narrative goes. They often forget that the stories they post are scrutinised and have a long shelf life."

Borkowski further pointed out: "As soon as nothing's happening, people ask questions, but therefore her PR has always been chaotic. Maybe the fact that it's not restocking gives them the opportunity to refresh the story, but there's just no logic, and now, of course, questions are going to be asked. Do they have the answers?"

The duchess initially soft-launched her venture as American Riviera Orchard in March 2024, but a year later in 2025, she reinvented the brand under the name As Ever, officially opening the store to eager fans who had been anticipating the products for over a year.

The debut of As Ever featured an array of items, including a raspberry spread available both in collectible packaging and standard editions, blends of herbal teas like lemon ginger and peppermint, hibiscus tea, flower-infused baking mixes, and a special edition wildflower honey complete with honeycomb.

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Commentator Mark chimed in on the buzz, saying: "A lot of celebrities are forgotten, but she's still being talked about. The bigger story really is about Harry rather than about her. But on the basis of how she operates, which is create noise, create chaos, I exist, then it's business as normal."

Teaming up with Netflix's CPG division, Meghan crafted the line to mirror her philosophy on refined yet uncomplicated living, drawing from her deep-seated passions for culinary arts, gracious hosting, and making guests feel at ease.

In anticipation of As Ever's introduction, Meghan conveyed excitement to her subscribers through a newsletter: "Of course, you'll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule."

She further stated: "I hope when you see what I've worked so hard to create, you're encouraged to know that whatever life brings, you can do it too.

"Your value, your creativity, your joy - that is you, as it's always been and always will be. You are you - As ever, and forever."